Advertising agencies in Sri Lanka are typically service organizations that are involved in the creation, planning and handling advertising and other forms of promotion of a particular product/ service for another party (i.e. their clients.)The advertising agency would function independently of its client. More and more businesses are using the services of advertising agencies in Sri Lanka since the agency, not being involved in formulating the particular product/ service is able to better observe the outsiders’ point of view in promoting the particular product/ service.