INTERN AT ADVERTISING AGENCIES

In the advertising agencies in Sri Lanka, the term ‘advertising intern’ is generally used for university students who possess a knack for advertising and show interest in pursuing a career in the field. In the advertising agencies in Sri Lanka, internships are most commonly offered in the following areas:
- creative
- interactive
- public relations
- media
- client services
- traffic
Interns hired by the advertising agencies in Sri Lanka are often required to take part in the internal creative process and be involved in tasks such as creating and managing websites, in addition to developing advertising campaigns. The reasoning behind this is to make the interns grasp how strategy and well developed marketing are essential requirements to a good advertising plan.
During the period of internship, an intern would be made to expose himself to the functions within the agency and the advertising process as a whole. He or she would get invovled and therefore observe at first hand the development of project involving an advertisment or advertising campaign from beginning to end.
Those who opt for an internship programme in client services in advertising agencies in Sri Lanka would invove the following:
- Gathering of industry related information in addition to research and analysis with regard to the competition, customer products and services. The intern would also be required to make presentations on his/ her findings while suggesting recommendations
- Attending internal meetings as well as meetings with the respective clients for who a particular project is being carried out
- Providing assistance to the creative teams of the client services department in the management of their creative projects
Besides being exposed to the other functions of an advertising agency, an intern is made to get involved in the fundamental functions of account management during the period of his or her internship programme.